What is an influencer (definition)

The term influencer is an Anglicism that is also used in German today.

Influencers are people who have a great influence on others.

Synomymes for influencers are: opinion makers, influencers or trendsetters. Influencers have many followers on social media. They use their reach to present themselves and to present products and brands. Advertising on influencer channels is called influencer marketing.