Markenkommunikation

How eco-marketing can strengthen your brand

Consumers’ growing concern about environmental issues has significantly increased expectations for the brands whose products they consume. Companies that credibly incorporate sustainable practices into their marketing often see stronger customer loyalty. Open … weiter

The Evolution of Influencer Marketing

New horizons in online marketing In recent years, influencer marketing has established itself as an effective way to create brand awareness and drive customer loyalty. Today, this marketing strategy is undergoing an … weiter