Display Advertising

Display advertising is a form of online advertising that consists of text, images, videos or other graphics. The purpose of display advertising is to promote a product or service through brand awareness and lead generation.

There are many different types of display ads, including banner ads, video ads, rich media ads, and native ads. Banner ads are the most common type of display advertising, and they come in all shapes and sizes. Video ads are also becoming increasingly popular thanks to the rise of platforms like YouTube and Facebook. Rich media ads are interactive and often include animation or audio. Native ads are designed to blend into the content of a website or app.

Display advertising can be an effective way to reach a wide audience with your marketing message. It can be used to build brand awareness, generate leads, or even increase sales. However, it’s important to remember that display advertising is only one piece of the puzzle. A successful online marketing strategy will likely involve a mix of different types of advertising, including search engine marketing (SEM), social media marketing, and email marketing.