Introduction Online marketing is on the cusp of a new era where technology and human interaction are merging in ways previously unimaginable. By 2025, companies will not only have to respond to … weiter
Introduction to the Customer Journey The customer journey describes the entire journey a customer takes before deciding to purchase a product or service. This process begins with the first point of contact … weiter
Consumers’ growing concern about environmental issues has significantly increased expectations for the brands whose products they consume. Companies that credibly incorporate sustainable practices into their marketing often see stronger customer loyalty. Open … weiter
In recent years, the landscape of web hosting has changed dramatically. The rise of decentralized technologies, powered by blockchain, promises to revolutionize the way data is stored, shared, and managed. This shift … weiter
Reducing the Workforce through the Use of AI In January 2024, Google announced that it would lay off over 1,000 employees of its Search Quality team in an effort to cut costs … weiter
The Professionalization of a Technical Revolution Author: Dipl.-Ing. Tobias Sasse / Editors Aloma.de In recent years, artificial intelligence (AI) has evolved from a futuristic idea to a driving force in online marketing. … weiter
2023 was a year of significant developments in online marketing, marked by innovative technologies and changing consumer habits. This year-in-review highlights the most formative trends that shaped online marketing this year. In … weiter
The Power of Holiday Campaigns in Online Advertising Holiday campaigns are an important seasonal part of online marketing, as they provide an opportunity to capitalize on customers’ increased attention and willingness to … weiter
Making the most of Christmas greetings in a business context The Christmas season is a special time of the year, not only in private life, but also in business. It is the … weiter
The year 2024 is just around the corner, and with it comes new challenges and opportunities in the field of online marketing. This prediction sheds light on the key trends that will … weiter
Dawn of a new era of search engine optimization? The rapid development of artificial intelligence (AI) and search technology has fundamentally changed the way we find and access information. What once started … weiter
In the vibrant world of the internet, visibility is crucial. The success of a new website, a fresh blog post or another online project depends to a large extent on how well … weiter
1. Introduction The digital marketing ecosystem is constantly evolving, and we are on the cusp of a new era – the age of AI-powered personal assistants. Large language models like ChatGPT are … weiter
Project management is a central aspect of any marketing strategy. It enables marketers to formulate their goals, use their resources effectively, and successfully realize their projects. In this blog post, we will … weiter
SEO, conversion and the importance in the online marketing mix In today’s digital world, video plays an increasingly important role in the online marketing mix. Especially for marketing agencies, video marketing strategies … weiter
In the age of digitalization, social media marketing is no longer only relevant for B2C companies. B2B companies can also increase their reach, generate leads and underpin their expertise through targeted social … weiter
Since yesterday, ChatGPT Pro subscribers have access to version 4 of Artificial Intelligence. In this blog post, we take a look at the latest development of OpenAI. We shed light on how … weiter
Choosing the right marketing agency for your business is an important step in making you more successful online. However, with so many agencies on the market, it can be difficult to find … weiter
Guide for agencies and freelancers Welcome to our FAQ “Successful in Marketing”. As a marketing agency or freelancer, you’re constantly looking for new ways to make your business successful. In this guide, … weiter
Chatbots have become an indispensable tool in online marketing in recent years. They can help businesses improve customer interaction, optimize customer support, and increase brand awareness. One of the most advanced chatbots … weiter