Search engine marketing (SEM) includes all marketing measures that take place in the field of search engines. Classically, SEO and SEA are distinguished. Our search engine marketing guide helps you on your way to a strong search engine position.
Search engine optimization (SEO) deals with the optimal construction of visibility and reach in the search results of search engines.
Search engine advertising (SEA), in addition to SEO, is a way to improve visibility and reach in search engines through purchased ads. This category discusses the basics and best practices of search advertising.
Introduction This article aims to solidify your understanding of successful link building while opening up new perspectives and innovative approaches. We focus on established strategies and in-depth insights that not only consolidate … weiter
Reducing the Workforce through the Use of AI In January 2024, Google announced that it would lay off over 1,000 employees of its Search Quality team in an effort to cut costs … weiter
Dawn of a new era of search engine optimization? The rapid development of artificial intelligence (AI) and search technology has fundamentally changed the way we find and access information. What once started … weiter
1. Introduction The digital marketing ecosystem is constantly evolving, and we are on the cusp of a new era – the age of AI-powered personal assistants. Large language models like ChatGPT are … weiter
How small businesses can dominate local search in 2023 The digital landscape is constantly changing, and no sector has evolved faster than search engine optimization (SEO). In particular, local SEO, a specialized … weiter
Introduction The hype surrounding ChatGPT and other AI concepts of OpenAI is a warning sign for anyone involved in search engine marketing or website traffic today. AI in online marketing is not … weiter
Text ads on Google are inexpensive and efficient when done right. But many businesses don’t really know how to improve their text ads or how to make them even more efficient. Sometimes … weiter
Title tag optimization What is a page title? The page title is an inconspicuous – but at the same time very versatile – element that every page of a website has, or … weiter
Author: Johanna Hanusch, Online Marketing Manager Search Engine Optimization (SEO) and Search Engine Advertising (SEA) are known to be the two largest disciplines in the field of Search Engine Marketing (SEM). But … weiter
A guest article by Jonas Malur / SEOLYMP Google is constantly working on optimizing its algorithm and is causing nervousness among website operators. Especially for those who have rankings to lose. What … weiter
Is it worth entering directories? This question is not easy for laymen to answer, and even professionals do not always find it easy. The answer is: it depends. Hereby we give all … weiter
Search engine marketing refers to all marketing measures that are directed to the target group by means of search engines. (Definition of search engine marketing) Marketing in search engines (SEM) is divided … weiter
[Last update: 01/2021] Link building – building links for SEO purposes – has a long history. Since Google patented its Pagerank algorithm, search engine optimizers have been building links in a targeted … weiter
Search Engine Advertising (SEA) is the second pillar of search engine marketing alongside search engine optimization (SEO). Advertisements are purchased from Google, Bing or other search engines. The aim of this advertising … weiter
If we try the most general definition, search engine optimization in the broadest sense simply means influencing the search results of search engines in order to gain advantages. The unwieldy word search … weiter