The Online Marketing Guide on Aloma.de is all about the various disciplines and developments in online marketing. The magazine was launched in the summer of 2018. The aim is to provide solid answers to the most important questions about search engines, social media, content, mobile topics, conversion optimization and much more.
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Voice Search Marketing & Messenger Marketing are two very recent developments in online marketing. They rely on newer features of mobile devices, modern search engines and current social media developments. What both … weiter
In podcast marketing, podcasts are produced to address the target group. It is worth taking a look at the podcast medium before we go a little further into the use for addressing … weiter
Mobile marketing summarizes all advertising measures related to mobile devices. Primarily, this refers to feature phones and devices with touch screens such as smartphones or tablets, but the market for mobile devices … weiter
If we try the most general definition, search engine optimization in the broadest sense simply means influencing the search results of search engines in order to gain advantages. The unwieldy word search … weiter
E-mail marketing is the sending of e-mails to a defined group of recipients. This variant of online marketing is comparable to classic direct marketing, in which advertising mailings are sent by post … weiter
Content marketing is an online marketing technique in which content is produced and distributed in order to get in touch with the target group. Content includes all forms of information, including videos, … weiter