The Online Marketing Guide on Aloma.de is all about the various disciplines and developments in online marketing. The magazine was launched in the summer of 2018. The aim is to provide solid answers to the most important questions about search engines, social media, content, mobile topics, conversion optimization and much more.
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Author: Markus Reiferscheid from Text:Wort – die Textagentur für den Mittelstand Many companies treat their social media profile like a withered wallflower:For weeks, nobody pays attention – and only with luck does … weiter
An old saying reveals how urgent advertising is for companies and the self-employed. Even in the online age, it still applies to advertising both on the Internet and for offline advertising… He … weiter
Author: Johanna Hanusch, Online Marketing Manager Search Engine Optimization (SEO) and Search Engine Advertising (SEA) are known to be the two largest disciplines in the field of Search Engine Marketing (SEM). But … weiter
A guest article by Jonas Malur / SEOLYMP Google is constantly working on optimizing its algorithm and is causing nervousness among website operators. Especially for those who have rankings to lose. What … weiter
What can online marketing do? The term online marketing suggests that it is a specific marketing discipline. Online marketing is marketing, just on the Internet. This is how executives of companies, HR … weiter
Is it worth entering directories? This question is not easy for laymen to answer, and even professionals do not always find it easy. The answer is: it depends. Hereby we give all … weiter
Aloma.de is your comprehensive online marketing guide and agency directory for the digital era. We provide up-to-date information, insights and analysis on the hottest topics in online marketing, the internet industry and digitalization. Our goal is to support experts, agencies and companies of all sizes to operate and grow successfully in the digital space.
Referral marketing, better known as word-of-mouth, deals with product recommendation by satisfied customers. The English term is Word-Of-Mouth-Marketing (WOMM). The advantage of good referral marketing over other marketing concepts is that recommendations … weiter
Search engine marketing refers to all marketing measures that are directed to the target group by means of search engines. (Definition of search engine marketing) Marketing in search engines (SEM) is divided … weiter
[Last update: 01/2021] Link building – building links for SEO purposes – has a long history. Since Google patented its Pagerank algorithm, search engine optimizers have been building links in a targeted … weiter
The term influencer is an Anglicism that is also used in German today. Influencers are people who have a great influence on others. Synomymes for influencers are: opinion makers, influencers or trendsetters. … weiter
Podcasts are primarily audio contributions that are downloaded via the Internet. Some podcasts also offer video content, but this is less used compared to the audio podcast. With mobile apps, the so-called … weiter
The abbreviation KPI stands for Key Performance Indicator. KPIs are critical key performance indicators that help quantify, analyze, and optimize business areas and marketing goals. So a KPI is a number that … weiter
The term Net Promoter Score describes a key performance indicator (KPI) that is used in marketing and especially in online marketing. NPS reflects user or customer satisfaction . The term comes from … weiter
Search Engine Advertising (SEA) is the second pillar of search engine marketing alongside search engine optimization (SEO). Advertisements are purchased from Google, Bing or other search engines. The aim of this advertising … weiter
Voice search and voice search marketing are becoming increasingly popular. Forecasts for 2020 even predict that 50% of all search queries will be entered by voice. 30% of these should also be … weiter
Target group marketing includes all marketing measures aimed at a specific target group . The more precisely this target group is defined, the more precisely and efficiently marketing can be aligned with … weiter
Influencer Marketing Definition Influencer marketing aims to have products and brands presented by influencers on the Internet. In the field of online marketing, influencer marketing is closely related to social media marketing, … weiter
Definition Direct marketing Direct marketing refers to any form of advertising that informs about an offer by directly addressing individual customers and interested parties. It is essential that the addressee receives the … weiter
Public relations in social media is referred to as social media marketing. If a company builds its own Facebook page, this is already a marketing measure that serves to make the company … weiter