Where can I advertise?
An old saying reveals how urgent advertising is for companies and the self-employed. Even in the online age, it still applies to advertising both on the Internet and for offline advertising… He … weiter
Online Marketing Guide
The Online Marketing Guide on Aloma.de is all about the various disciplines and developments in online marketing. The magazine was launched in the summer of 2018. The aim is to provide solid answers to the most important questions about search engines, social media, content, mobile topics, conversion optimization and much more.
Aloma is there for the readers, so we are very happy about any feedback. If you have any questions or comments, please do not hesitate to contact us by e-mail or via the comment function.
SEO vs. SEA
Author: Johanna Hanusch, Online Marketing Manager Search Engine Optimization (SEO) and Search Engine Advertising (SEA) are known to be the two largest disciplines in the field of Search Engine Marketing (SEM). But … weiter
Google Survival: how to survive the next Google Core update
A guest article by Jonas Malur / SEOLYMP Google is constantly working on optimizing its algorithm and is causing nervousness among website operators. Especially for those who have rankings to lose. What … weiter
Online marketing vs. real marketing
What can online marketing do? The term online marketing suggests that it is a specific marketing discipline. Online marketing is marketing, just on the Internet. This is how executives of companies, HR … weiter
Top 7 Business Directories for Local SEO
Is it worth entering directories? This question is not easy for laymen to answer, and even professionals do not always find it easy. The answer is: it depends. Hereby we give all … weiter
Online Marketing Guide & Agency Directory
Aloma.de is your comprehensive online marketing guide and agency directory for the digital era. We provide up-to-date information, insights and analysis on the hottest topics in online marketing, the internet industry and digitalization. Our goal is to support experts, agencies and companies of all sizes to operate and grow successfully in the digital space.
What is referral marketing?
Referral marketing, better known as word-of-mouth, deals with product recommendation by satisfied customers. The English term is Word-Of-Mouth-Marketing (WOMM). The advantage of good referral marketing over other marketing concepts is that recommendations … weiter
What is search engine marketing?
Search engine marketing refers to all marketing measures that are directed to the target group by means of search engines. (Definition of search engine marketing) Marketing in search engines (SEM) is divided … weiter
Link building strategy: SEO experts reveal 10 measures for 2020/2021
[Last update: 01/2021] Link building – building links for SEO purposes – has a long history. Since Google patented its Pagerank algorithm, search engine optimizers have been building links in a targeted … weiter
What is an influencer (definition)
The term influencer is an Anglicism that is also used in German today. Influencers are people who have a great influence on others. Synomymes for influencers are: opinion makers, influencers or trendsetters. … weiter
What is a podcast?
Podcasts are primarily audio contributions that are downloaded via the Internet. Some podcasts also offer video content, but this is less used compared to the audio podcast. With mobile apps, the so-called … weiter
What does KPI mean?
The abbreviation KPI stands for Key Performance Indicator. KPIs are critical key performance indicators that help quantify, analyze, and optimize business areas and marketing goals. So a KPI is a number that … weiter
What is the Net Promoter Score (NPS)?
The term Net Promoter Score describes a key performance indicator (KPI) that is used in marketing and especially in online marketing. NPS reflects user or customer satisfaction . The term comes from … weiter
What is search engine advertising?
Search Engine Advertising (SEA) is the second pillar of search engine marketing alongside search engine optimization (SEO). Advertisements are purchased from Google, Bing or other search engines. The aim of this advertising … weiter
1st place in voice search! Tips for voice search optimization
Voice search and voice search marketing are becoming increasingly popular. Forecasts for 2020 even predict that 50% of all search queries will be entered by voice. 30% of these should also be … weiter
What is audience marketing?
Target group marketing includes all marketing measures aimed at a specific target group . The more precisely this target group is defined, the more precisely and efficiently marketing can be aligned with … weiter
Direct marketing on the Internet: definitions and examples
Definition Direct marketing Direct marketing refers to any form of advertising that informs about an offer by directly addressing individual customers and interested parties. It is essential that the addressee receives the … weiter
What is Social Media Marketing?
Public relations in social media is referred to as social media marketing. If a company builds its own Facebook page, this is already a marketing measure that serves to make the company … weiter
What is Voice Search & Messenger Marketing?
Voice Search Marketing & Messenger Marketing are two very recent developments in online marketing. They rely on newer features of mobile devices, modern search engines and current social media developments. What both … weiter
What is podcast marketing?
In podcast marketing, podcasts are produced to address the target group. It is worth taking a look at the podcast medium before we go a little further into the use for addressing … weiter