The Online Marketing Guide on Aloma.de is all about the various disciplines and developments in online marketing. The magazine was launched in the summer of 2018. The aim is to provide solid answers to the most important questions about search engines, social media, content, mobile topics, conversion optimization and much more.
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SEO, conversion and the importance in the online marketing mix In today’s digital world, video plays an increasingly important role in the online marketing mix. Especially for marketing agencies, video marketing strategies … weiter
In the age of digitalization, social media marketing is no longer only relevant for B2C companies. B2B companies can also increase their reach, generate leads and underpin their expertise through targeted social … weiter
Since yesterday, ChatGPT Pro subscribers have access to version 4 of Artificial Intelligence. In this blog post, we take a look at the latest development of OpenAI. We shed light on how … weiter
Choosing the right marketing agency for your business is an important step in making you more successful online. However, with so many agencies on the market, it can be difficult to find … weiter
Guide for agencies and freelancers Welcome to our FAQ “Successful in Marketing”. As a marketing agency or freelancer, you’re constantly looking for new ways to make your business successful. In this guide, … weiter
Chatbots have become an indispensable tool in online marketing in recent years. They can help businesses improve customer interaction, optimize customer support, and increase brand awareness. One of the most advanced chatbots … weiter
In today’s digital world, it’s becoming increasingly difficult to get attention and attract customers. However, a strong brand can help you stand out from the competition and achieve long-term success. But what … weiter
Integrating online and offline marketing can be a powerful way to maximize your marketing efforts and success. By combining both approaches, companies can reach more customers, increase brand awareness, and generate leads. … weiter
Text ads on Google are inexpensive and efficient when done right. But many businesses don’t really know how to improve their text ads or how to make them even more efficient. Sometimes … weiter
Ghostwriting in the academic environment is a topic that has been in the media and headlines again and again in recent years. This topic has received new impetus, not least through automatic … weiter
Introduction In this guide, we’ll talk about the WordPress CMS. Choosing a particular CMS is one of the most important in the life of a website. The CMS must be future-proof, secure, … weiter
Marketing tip: Online directories & business directories Customer growth through directory marketing In the age of digital marketing, online directories and business directories have become an indispensable tool for website advertising and … weiter
Introduction: What is a guest post? A guest blog post is an article that you publish on someone else’s website. Guest posting is about occasionally publishing blog posts on other blogs. Often … weiter
We share with you our experience in writing texts and creating content in the German language with artificial intelligence. They will hate AI text generators, but never let go of them again. … weiter
In this article, we discuss the different criteria for choosing the online marketing agency and give valuable tips from the customer’s and agency’s point of view.
Introduction: What is outsourcing and why should you consider it for your content? Outsourcing is the hiring of an external contractor or a third-party company with a task that would otherwise be … weiter
Title tag optimization What is a page title? The page title is an inconspicuous – but at the same time very versatile – element that every page of a website has, or … weiter
A navigation aid: more orders for agencies Successful agencies are masters at applying for new orders and landing not only small deals, but longer-term cooperations. Even for the big players in the … weiter
Software for Agencies In the agency business, efficiency is the decisive competitive advantage. Every day we juggle with a wide variety of customers and projects. Keeping track of progress, risks, times and … weiter
Author: Markus Reiferscheid from Text:Wort – die Textagentur für den Mittelstand Many companies treat their social media profile like a withered wallflower:For weeks, nobody pays attention – and only with luck does … weiter