The Online Marketing Guide on Aloma.de is all about the various disciplines and developments in online marketing. The magazine was launched in the summer of 2018. The aim is to provide solid answers to the most important questions about search engines, social media, content, mobile topics, conversion optimization and much more.
Aloma is there for the readers, so we are very happy about any feedback. If you have any questions or comments, please do not hesitate to contact us by e-mail or via the comment function.
Introduction Online marketing is on the cusp of a new era where technology and human interaction are merging in ways previously unimaginable. By 2025, companies will not only have to respond to … weiter
Influencer marketing has become a real game changer in recent years. Brands rely on the reach and authenticity of influencers to address their target groups directly. But now a new dimension comes … weiter
TikTok has established itself in recent years as a platform that is best known for creative and entertaining content in the B2C sector. The app’s popularity has grown rapidly around the world, … weiter
Introduction Welcome to our blog! Today we dive into a forward-looking topic that is of growing importance for everyone in online marketing: Voice Search Optimization. With the rapid proliferation of voice assistants … weiter
Abstract In this article, we’ll show you how to create a top-notch blog post. We’ll cover everything from creating an engaging title to structuring your content and integrating visuals. You’ll also learn … weiter
Introduction to the Customer Journey The customer journey describes the entire journey a customer takes before deciding to purchase a product or service. This process begins with the first point of contact … weiter
Consumers’ growing concern about environmental issues has significantly increased expectations for the brands whose products they consume. Companies that credibly incorporate sustainable practices into their marketing often see stronger customer loyalty. Open … weiter
Introduction This article aims to solidify your understanding of successful link building while opening up new perspectives and innovative approaches. We focus on established strategies and in-depth insights that not only consolidate … weiter
Reducing the Workforce through the Use of AI In January 2024, Google announced that it would lay off over 1,000 employees of its Search Quality team in an effort to cut costs … weiter
The Professionalization of a Technical Revolution Author: Dipl.-Ing. Tobias Sasse / Editors Aloma.de In recent years, artificial intelligence (AI) has evolved from a futuristic idea to a driving force in online marketing. … weiter
The Power of Holiday Campaigns in Online Advertising Holiday campaigns are an important seasonal part of online marketing, as they provide an opportunity to capitalize on customers’ increased attention and willingness to … weiter
Making the most of Christmas greetings in a business context The Christmas season is a special time of the year, not only in private life, but also in business. It is the … weiter
The year 2024 is just around the corner, and with it comes new challenges and opportunities in the field of online marketing. This prediction sheds light on the key trends that will … weiter
New horizons in online marketing In recent years, influencer marketing has established itself as an effective way to create brand awareness and drive customer loyalty. Today, this marketing strategy is undergoing an … weiter
Dawn of a new era of search engine optimization? The rapid development of artificial intelligence (AI) and search technology has fundamentally changed the way we find and access information. What once started … weiter
In the vibrant world of the internet, visibility is crucial. The success of a new website, a fresh blog post or another online project depends to a large extent on how well … weiter
In the digital era, data analytics is more than just a buzzword; it is a key tool for anyone who wants to succeed in online marketing. This article provides an in-depth look … weiter
1. Introduction The digital marketing ecosystem is constantly evolving, and we are on the cusp of a new era – the age of AI-powered personal assistants. Large language models like ChatGPT are … weiter
How small businesses can dominate local search in 2023 The digital landscape is constantly changing, and no sector has evolved faster than search engine optimization (SEO). In particular, local SEO, a specialized … weiter
Project management is a central aspect of any marketing strategy. It enables marketers to formulate their goals, use their resources effectively, and successfully realize their projects. In this blog post, we will … weiter