The importance of data analysis in online marketing
In the digital era, data analytics is more than just a buzzword; it is a key tool for anyone who wants to succeed in online marketing. This article provides an in-depth look … weiter
General
General posts from and about Aloma Online Marketing
Develop and apply advanced online marketing strategies
This article is intended for experienced agencies and freelancers in the field of online marketing. The need to deal with this topic – the advanced application of online marketing strategies – arises … weiter
Building a successful Online Marketing Strategy for Agencies and Freelancers
In today’s ever-vibrant, digital landscape, a well-founded, carefully planned and thoughtful online marketing strategy is essential for agencies and freelancers. In this comprehensive guide, we’ll walk step-by-step on how to build such … weiter
Paradigm shift in online marketing: GAIO and the era of AI-powered personal assistants
1. Introduction The digital marketing ecosystem is constantly evolving, and we are on the cusp of a new era – the age of AI-powered personal assistants. Large language models like ChatGPT are … weiter
How to increase your agency visibility
Aloma.de – Your platform for more visibility In a digital world characterized by information overload, visibility is the be-all and end-all for marketing agencies. To compete, you need a platform that highlights … weiter
Project Management in Marketing: Current Methods of Marketing Managers
Project management is a central aspect of any marketing strategy. It enables marketers to formulate their goals, use their resources effectively, and successfully realize their projects. In this blog post, we will … weiter
Healthy Lifestyle in Marketing: the Key to Sustainable Success
Guide to vitality and success in the ever-changing world of marketing As marketers, especially in our role as online marketing managers, we face a plethora of challenges and an often hectic workday. … weiter
Online Marketing Guide & Agency Directory
Aloma.de is your comprehensive online marketing guide and agency directory for the digital era. We provide up-to-date information, insights and analysis on the hottest topics in online marketing, the internet industry and digitalization. Our goal is to support experts, agencies and companies of all sizes to operate and grow successfully in the digital space.
What is funnel marketing?
Funnel marketing refers to the marketing funnel or conversion funnel or sales funnel, which in turn is a symbol of the complex marketing process. So there is some conceptual chaos in this … weiter